In addition to using digipak or album covers and music videos as promotional marketing for new album releases, distributers and artists may delve into creating posters for use on newspapers or magazines. My second ancillary task is to create a magazine advert to go alongside my music video and digipak.
So firstly, like any other project, I set about researching existing album adverts within magazines.
This poster seems to use Laura Mulvey's 'Male gaze' ideas to its advantage. It could draw an audience's intrigue by it's glamorisation of the artist through zeroing in on her face, posed in a seductive, visually appealing way. Adding to this, the description 'the family jewels' further distances the artist from the audience by objectifying her as a 'jewel' - one that should be admired. This could make the voyeurism of staring at the artist more acceptable.
The background canvas to which Marina is laid onto is made up of a flowery fabric or wallpaper - perhaps connoting that the album's music is feminised and geared towards women - who are associated and socially geared towards liking flowers - probably moreso than men.
The advert makes a point of exaggerating the message of successful singles that are featured within the album. 'Hollywood', 'I Am Not a Robot' and to some extent 'Oh No!' are all fairly recognisable songs, which would lead consumers to believe that the album contains other great songs.
The advert also previews the album cover. The effect of this is that people will recognise the cover quicker if they see it on-line or in stores, which could lead to more sales.
Other conventions we have on display is text to state when the album is out - 'OUT NOW ON ITUNES', Marina's website, and finally the name of the actual artist. Brand, brand, brand.
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