Monday, 26 January 2015

Magazine advert research 4: Kasabian

AND ANOTHER:


A band this time, rather than a single individual artist. Kasabian's advert is also the only advert on this list which doesn't show the artists themselves as the core imagery, and instead opts for simplistic abstract imagery.

The imagery appears to show a hooded/ partially masked man - centralised, staring at the consumer. You could take several connotations from this, each radically different. One could be of violence and intimidation. Kasabian is a rock band who some might consider to be heavy and blunt - which could match in with the aggressive intimidating outlook of the artwork. However, others might view the artwork to represent vigilantism - these (and superheroes) often disguise their real identities. It could be representing Kasabian as freedom fighters.

But even if Kasbian aren't in the slightest my cup of tea, I appreciate minimalist design and simple colours - which can often be more effective than convoluted, confused designs.

Almost needless to say, but Kasabian once again demonstrates several conventions of magazine adverts. Artist name (which is also the album name...). Reference to famed singles within the album. Website link. ETC.



No comments:

Post a Comment