Tuesday, 27 January 2015

A choice of two - results and final magazine advert

Having asked twenty friends across social media platforms, I received a strong favouring for one of the designs. 16/20 of those asked said that they preferred the second design (ie. the one with the abstract shapes added to the mix). Here - I will explain and evaluate the decisions I have made with my magazine advert.




Firstly - most if not all of the major conventions that I saw across my research of magazine adverts are present in my own piece. The artist's name, as well as the name of the album is bold and noticable as they are placed in areas of mostly empty space - as well as being the largest text on the advert. This helps for brand marketing, as the name 'James Blake' and his album would hopefully stick in the consumer's minds.

Like some adverts I had seen, I also included star review ratings that the album genuinely received from publications such as The Guardian. This helps to spread good word and markets the message that the album has recieved acclaim. Those who may have heard of the album might see the advert in the magazine and be swayed by it's positive reception into buying the product. A lot of the smaller text in the advert is quotations from publication reviews. I chose to deliberately make this text smaller so that consumers who are interested in the product have to look at it more carefully to read what it has to say. The idea being, that the longer you examine the product, the more it sticks in your mind.

Other conventions I obeyed includes the logo of the 'Atlas' record label and the James Blake website, seen at the very bottom of the page. I kept quite a neat, orderly alignment system for the text in the advert so that it would be more accessible and easy to read without putting anyone off.

It's perhaps unconventional that my advert doesn't feature a picture of James Blake himself. Most adverts for albums tend to do this so that you remember the artist themselves. I chose to go with (what I find) an attractive abstract art piece instead.

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