Magazine advert research 3: Olly Murs

But my artist is a male, so I should also look for male artist magazine adverts:

With his name and album name standing out boldly with contrasting colours against the pastel blue background, Olly Murs album and its message is clear. Nothing too serious, sad or edgy - his music is designed to be bubbly, easy listening and catchy to consumers - hence the bright, colourful and none too symmetrical or orderly advert.

The font design on this advert is fairly child-like, as if drawn carelessly onto the paper - connoting exactly the care-free nature of Olly Murs' music.

His costume is casual smart - quirky but cool, while he poses in a relaxed fashion in a medium-long shot. You're meant to see that Olly Murs is a fun, careless character - which is seen in his music and music videos.

Again (growing tired of this!) - conventions are easily spotted:

Website link (check!)
Out now (check!)
Reference to a hit in the album (check!)
Big, bold album name and artist name (check!)
Artist featured in the cover? (check!)
Record labels? (che- ... nope!)

Record labels and their logos appearing on magazine adverts certainly appears to be a convention - but a hit or miss one. It's definitely not always there!