Tuesday, 27 January 2015

Magazine advert - Synergy

Throughout my research on magazine adverts I have noticed the synergies that often exist between album covers and the magazine adverts. It is definitely worthwhile to have a recognisable brand image behind your products, and that's exactly what artists and distributors do. Taking that on board, I have decided that my own magazine advert will continue the synergy from my digipak elements, seen below:




Perhaps the most noticeable design choice in my digipak is the simplistic colours and abstract imagery.  If I am to create an effective synergy between my physical promotional products, this is a must have characteristic. 

As far as which of the elements I should implement into my advert, I believe that there is potential for both the barrel overflowing motif as well as the abstract shapes - but it will be difficult to implement in a cohesive, effective fashion. 

Secondly, I believe that the colours and typography should remain consistent so that it is recognisable for consumers. If you have seen the magazine advert, they should be able to recognise the album if they were to see if anywhere. 





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