This time, it doesn't really seem as though the male gaze is at work. Jessie J's stare back at those viewing the advert and her energetic posing and individualistic black look affirms that she is not an 'object'. The contrasting blacks, white and gold colours give distinguishing meanings. The black colour could be connoting Jessie J's individuality and confident status as she stands firmly out against the white background. The gold colours are great for establishing the feeling of prestige, as 'Jessie.J' is a shining bright gold colour - often used to denote wealth and power.
The message could be that by purchasing Jessie J's album, you are purchasing power and prestige - her illustriousness. Alternatively, the message could be that 'you should buy the album because Jessie J IS of a high standing'.
Again, we see familiar conventions on show in this advert. A link to the artist's website and two lines bringing audience attention to an extremely famous single by Jessie J, heightening audience expectations of the album itself. We also see the record labels to which Jessie J is signed to - LAVA and Universal Republic.
The bottom third of the advert is turned solely to a black background, perhaps enabling the text upon it to be more readable.
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