Friday, 19 December 2014

Digiback back cover research

Once you know what theme you're going for in your digipak design - which is usually established by the front cover, the rest is a little easier.
You base the rest of the design at least vaguely on the front cover. For example, Christina Aguilera's 'Bionic' front cover is below:


And then here is the back cover:


Definitely following that same theme. Consistency is usually one of the big "YES"s when designing. To create an inconsistent design which is still actually good, takes a lot of skill - and it's not always possible. You don't want to confuse audiences or mix colours which aren't supposed to go with one another.

Other examples:



As you can see, this is the case with actually the majority of album/digipak designs. Taking this on board, my digipak will be consistent to the theme of the front cover - which at the moment looks like this:

(oops, I jumped the gun too early, it looks like this!:)



My back cover will most likely continue the simplistic design, but will still have areas of colour to make it not so boring - more aesthetically striking.
Another thing I will need to consider is typography and what text I will even be using on the back of my cover. 
Obviously I will continue using the same typography scheme for my text (smaller size, though), but I need to consider that the conventions for back covers are to include:
- A list of songs on the digipak
- A barcode label
- The record label
- In the modern industry, promotion for networking pages might be included. e.g Twitter account, Facebook etc.
- Any extra information

With all that taken on board - let's get to work. 

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