Interpretation of questionaire results

My questionaire results helped me realise a few things about audiences and their wants and needs and also about my product and where it is headed. 

Firstly - Music videos are incredibly diverse. Most people I interviewed gave responses such as 'I don't mind, as long as it fits' or 'as long as it looks good'. There were barely any black and white answers and while it's not necessarily helpful in giving me a specific direction on where to take my own products, it's helpful in that it gives me freedom to do what I want 'as long as it looks good'. Most of the responses said that lip syncing wasn't necessary if the music video was more story/ narrative focused than (not quoting any of them) a typical Olly Murs pop video. 

It also became apprant that, from knowing the personalities of many of whom I interviewed, there was a certain kind of person who watched many music videos and that they were a different type of person to whom DIDN'T watch many music videos. It appeared that those who were absolutely in love with artists and their music were more likely to look at the music videos for those artists. This tells me that my audience is more likely to be a hardcore audience, with previous knowledge of the song or artist that my video is based on. This narrows down my audience slightly. 

It was also pointed out to me that the idea I had for a music video might be too ambitious. With just one person to edit plan and film (I wouldn't want anyone else to be filming), my idea may have been too much or too convoluted to make sense after being put together. I would rather quality than do what might seem like trying to cram as many 'edgy' things as possible into my video. This will either lead to me trimming my current proposal down or redoing it completely - maybe even a new song, as the one I am using admittedly doesn't open up many avenues in comparison to other James Blake tracks. 

The general consensus from my questions on album covers was that there has been a massive decline in the number of people who actually bought physical albums/ digipaks, but that how the album cover looks would play a big part if it were to rival the option of digitally downloading it. I also found that people wanted the album covers to be reminicent of the artist in some way, whether it be the tone of colours used or the design language - it had to be identifiable to the artist. As one of them said, a Paolo Nutini album cover with a skull and crossbones on it would be a little jarring.